54 Realty Marketing Strategy

Redefining Service in Real Estate

Selling a home in today’s market can be challenging – Team 54 understands that. While the market can be challenging, thousands of homes are sold each week in the Tampa Bay Area. What’s the difference between selling your home or failing to do so? The details!

Whether it’s our proven sales approach, effective marketing campaigns, or utilizing our extensive network, at Team 54 no detail is overlooked. We pride ourselves in the use of technology and innovation to maximize the exposure of your home. We created this guide to help educate you as a Seller, and empower you to make the right decision when selecting the best agent to market and sell your home.

When we say we are “redefining service in real estate,” we mean it! Our clients come first. We will educate you on what needs to be done to have a successful sale of your home. There are many components to a successful real estate transaction; you can count on us to be there every step of the process and make sure no detail is overlooked. With a proven track record, the right skill set, and years of experience, the Team 54 has the right tools to successfully sell your home. If you’re serious about selling your home, we’re dedicated to getting the job done!

“Team 54 Guarantee”If you are unhappy with our service at any time, just send us written notice and we will unconditionally
release you from your listing contract with Team 54.

We’re grateful for the opportunity to put our proven marketing strategy in place to produce results on your behalf.

54realtygroup logorose and joe locicero


Rose & Joe LoCicero – Founders of Team 54

Mission Statement

We are committed to providing world class customer service and advice to assist our clients in making optimal real estate decisions. We will clearly identify our clients’ specific needs and implement a strategy to obtain the most favorable price, terms, and conditions.

Vision Statement

To Be the Real Estate Group of Choice for Greater Tampa Bay.

Core Values

  • Create Raving Fans by Providing Clients with a Legendary Experience
  • Integrity – To Always Do the Right Thing
  • Embrace & Drive Change, While Staying On Top Of Market Trends
  • Be Humble & Grounded
  • Build a Positive Team & Family Spirit
  • Continuous Growth through Training & Experience
  • Setting Goals & Working to Our Fullest Potential to Achieve Them
  • Work Hard, Play Hard
  • Live a Balanced & Meaningful Life

Whom You Work With Matters

Team Approach

Transactions have become so complex that it has become nearly impossible for a single agent to deliver the high level of service excellence that the responsibility of selling your home demands. A team approach ensures that no matter where you are in the process, someone is always actively working on getting your home sold.

Prompt Response Times

We respond to buyer inquiries (who may be inquiring about your home) within minutes. Many real estate offers are time-sensitive and we know that a prompt response can have an impact on the sale. We are committed to responding without delay!

Education & Expertise

We hold ourselves to a higher standard in real estate education and expertise. We study the market intensely every day to give you insight on current pricing trends. This allows our clients to take advantage of opportunities regardless of current market conditions.


Clients, brokers, and agents seek to work with us. They know we care, that we answer our phones, we keep our word, and are true professionals in our field. We use the most up-to-date, cutting-edge technology to produce results for our clients and are committed to getting your home sold in a timely and professional manner.

20 Ways We Make YOUR HOME Stand Out!!

  1. Local Brokerage Network
    Since Team 54 participates in the Multiple Listing Service (MLS), most local brokerages will also feature your home on their site, giving it even more exposure.

5. Feedback
We will give you feedback received from prospective Buyers and Agents regarding your home, to allow you to make needed changes to your home selling strategy.


9. Brochures
Professionally designed, and commercially printed, Team 54 will showcase your home in the best possible way using professional brochures that are sure to impress.

custom website

13. Custom Website
Your property receives its own custom website. It will feature your property’s high-resolution photos and all the features of your home. You will also find video virtual tour links.


17. Listing Power Tools
Listing Power Tools blends property-specific print and cutting-edge digital marketing techniques, all working together to enhance your listing, increase exposure for your home, and generate buyer leads.


2. Luxury Yard Sign and Post
Our luxury assignment post will show that your home is professionally represented. With our clean branding, nothing will detract from your home’s curb appeal.

54realty group

6. Team Approach
Team 54 is not only a team of well-trained agents, we also offer a support team that consists of an operations manager, transaction manager, listing coordinator, and marketing specialists.

just listed postcard

10. Just Listed Mail
Our mailing campaign will showcase your home to your neighbors and allow them the opportunity to show it to buyers they know that are currently looking to purchase a home in the neighborhood.

ppc campaign

14. PPC Campaign
We advertise your home in pay-per-click advertising on social media. This is a great way to market your home to its hyper-local market and reach home buyers that are looking for homes in your area.


18. Global Network
Because Team 54 participates in the List Hub network, national & international brokerages will display your home on their websites. This gives your home worldwide exposure!

lockbox image

3. Secure Lock Box
We want your home to be secure during the showing process. So, we partner with Supra for your lock box. Supra allows only authorized key-holders to open a lock-box, and every opening is documented.


7. Buyer Database
On average we have 9000+ viewers searching our website every month. Many register and save their searches. We check these searches, narrow it down to 50-100 buyers that may be interested in your home!

professional photography

11. Professional Photography
Your property is photographed by professional photographers for maximum marketing effect in print and online. Professional aerial photography is also used to showcase your home.

video tour

15. Video Tour
Video is a popular means for advertising a home. It gives a buyer a different perspective of the home, its layout and floorplan. We will feature your home on the Team 54 YouTube Channel.


19. International Exposure
As one of the first real estate groups in the industry to syndicate our listings to over 80 top international real estate websites, we help more international buyers find your home for sale.


4. ShowingTime
Since Team 54 participates in the Multiple Listing Service (MLS), most local brokerages will also feature your home on their site, giving it even more exposure.

email blast

8. Email Blast
We create clean, simple and direct e-mails. They feature your home in the best light to real estate agents and potential home buyers.


12. Premier Exposure
Premier exposure on: » Zillow.com » Realtor.com » Trulia.com

open house

16. Open House
It’s not just an open house, it is a Team 54, MEGA open house! We will advertise, cater, and invite your neighbors over to see your home on its market launch day.

market research

20. Market Research
We are dedicated to consistently researching the housing market to identify current trends and opportunities. Finding even the slightest changes in the market allows us to obtain the most favorable price for our clients.

The Keller Williams Global Property Specialist

proxio logoAs one of the first real estate groups in the industry to syndicate our listings to over 160 top international real estate websites, we help more international buyers find your home for sale.

Syndication includes top-ranked China-based website Fang, with more than 3 million unique users per day looking to buy international homes for sale.

listhub-globalYour listing is shared with over 600,000 international agents in more than 100 countries.

Translation and marketing of your listing in 19 different languages.

How Buyers First Learned About the Home They Bought

  • home buyer percentages51% Internet Home Searches & Research

  • 34% Real Estate Agent

  • 8% Open House

  • 4% Friend, Relative, or Neighbor

  • 2% New Home Builder

  • <1% Print Ad

  • <1% Knew the Seller

  • <1% Magazine or Home Book


Source:  National Association of REALTORS ® – 2016 Profile of Home Buyers and Sellers

Professional Photography

Your High-Definition Photography could include:

Aerial Photography

Twilight Photography

Video Tour

4k Video Tour

Community Market Reports

Luxury Homes by Keller Williams

keller williams luxury homes internationalLuxury Homes by Keller Williams is an exclusive, elite and sophisticated group of real estate consultants raising the bar for service in the upper-tier home market. As a member of this elite group, we offer our clients the highest level of expertise, connections, and marketing resources to assist them in selling to affluent buyers at the highest level.

Recognized as the mark of accomplishment in luxury markets around the world, the Certified Luxury Home Marketing Specialist (CLHMS) designation assures affluent buyers and sellers that the agents who have earned it have the knowledge, experience, competence, and confidence they require.Member luxury home marketing

Members of The Institute who hold the CLHMS designation have documented performance in the TOP 10% of their markets, and have successfully demonstrated their expertise in the luxury home and estate market. Team 54 has earned the CLHMS Designation.

3D Walk-Throughs

ivy lake matterport

vr headset

Home Sale Time-line


Schedule an appointment with Team 54 to discuss the best sales strategy.

  • Agent Walk-Through
  • Full Market Analysis Completed
  • Formal Listing Presentation
  • Competitive Sales Price Established
  • Executed Listing Agreement
  • Sign & Lock-Box Installed
  • Photographer Scheduled

Listed and Active

Team 54 goes to work marketing your home to interested buyers.

  • Submitted To Multiple Listing Service
  • Property Marketing Materials Prepared
  • Direct Mail Campaign Launched
  • Pay-Per-Click Campaign Started
  • Open House Scheduled
  • Offer(s) Received
  • Offer(s) Negotiated
  • Offer Accepted

Under Contract

Team 54 accepts offers and works with you all the way through to contract closing.

  • Earnest Money Deposit
  • Inspections Completed
  • Appraisal Completed
  • Contingencies Removed
  • Property Closes

Pricing Misconceptions

The value of your property is determined by what a buyer is willing to pay and a seller is willing to accept in today’s market.

Buyers make their pricing decision based on comparing your property to other properties SOLD in your area.

Historically, your first offer is usually your best.


If You Want to Compete, Be Competitive!


Benefits of Pricing to Sell:

  • Faster Sale
  • Less Inconvenience
  • Exposure to More Buyers
  • Increased Agent Response
  • Increased Advertising Response Rate
  • Increased Profit

Preparing Your Home for Sale

It’s a fact: acquiring the highest market value and elevating your home above others in the same price range often comes down to first impressions. In our experience, there are some simple ways we can maximize your home’s appeal:


  • Keep the grass freshly cut
  • Remove all yard clutter
  • Apply fresh paint to wooden fences
  • Paint the front door
  • Weed and apply fresh mulch to garden beds
  • Clean windows inside and out
  • Wash or paint home’s exterior
  • Tighten and clean all door handles
  • Ensure gutters and downspouts are attached
home exterior
home interior


  • Remove excessive wall hangings, furniture and knick knacks (consider a temporary self- storage unit)
  • Clean or paint walls and ceilings
  • Shampoo carpets
  • Clean and organize cabinets and closets
  • Repair all plumbing leaks, including faucets and drain traps
  • Clean all light fixtures

For Showings

  • Turn on all the lights
  • Open drapes in the daytime
  • Keep pets secured outdoors
  • Play quiet background music
  • Light the fireplace if seasonally appropriate
  • Infuse home with a comforting scent like apple spice or vanilla
  • Vacate the property while it is being shown
home showing
top badges

Ready for the next step? Let’s work together today!

Team 54 As Seen On

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